Will cannabis become an economic catalyst in Alberta?

Legal cannabis has changed a few things in Denver, but for the marijuana media mogul who covers the scene in Colorado, it's what hasn't changed that's most noticeable.

"One of the most striking things is how normal it is," said Cassandra Farrington, in an interview Friday on The Homestretch

"You can't really tell a difference of pre-[recreational] and post-recreational cannabis," she said. "You drive past a dispensary [and] it's like driving past a liquor store.

"It's a completely normalized thing that people don't even think about anymore."

Prior to her appearance on CBC Radio, Farrington was part of a forum held by the Calgary Chamber of Commerce that focused on the economic impact of cannabis on Alberta.

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Legal cannabis has created a lot of jobs in Denver, says Cassandra Farrington, the Colorado-based co-founder and CEO of Marijuana Business Daily. (Denis Dossman/CBC)

"The job creation piece of it [has been huge]," she said. "And it's not just among retailers or growers — but there is so much opportunity for innovation and business development all around this industry that is fuelling huge job growth down in the U.S. and I'm sure will do the same here in Canada."

Farrington acknowledged there will undoubtedly be unforseen surprises in Alberta, as there were in Colorado when cannabis was legalized.

"One of the biggest issues was figuring out the regulation. There were some things in place that they had to work through — what didn't work, what was working well and what needed to be strengthened — and then managing those transitions," she said.

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